HOW TO ORGANIZE A PROFESSIONAL EVENT?

Constantly reinventing themselves,business events are diversifying as companies evolve. Team-building events, training courses, brainstorming workshops… These special moments between employees or business partners combine productivity and a pleasant working environment.

But how do you organize a professional event from A to Z? Should you call in a professional event planner?

MAJOR TYPES OF PROFESSIONAL EVENTS

There are many different types of business event. However, they all have a common purpose, such as creating a spirit of cohesion, sharing ideas and thoughts, and raising the profile of the company behind the event.

Some occasions are designed to unite team members or celebrate a key moment in the life of a company, while others provide an opportunity to network and forge business partnerships.

Corporate events include :

• Seminars and team-building events;
• TRAINING ;
• trade shows and conventions ;
• corporate cocktails;
• product launches and other key events;
• professional meetings and workshops ;
• conferences.

THE TRADE SHOW

A trade show is a powerful marketing and communication tool. It enables an organizer and exhibiting companies from the same field of activity to gain in visibility and sales. Still very popular with companies, they are organized to raise visibility and sell goods and services to trade visitors.

Organizing a professional event such as a trade show deserves a project management approach in its own right. Between choosing the exhibitors, designing the various stands and implementing a communication strategy, the time allocated to organization is considerable.

To make your professional event a success, it’s essential to think about a precise theme that will give rise to objectives and a target audience (professional visitors).

ORGANIZING A COMPANY SEMINAR

Aimed at forging links between the staff of an organization or company, the corporate seminar has become an essential part of professional events.

Organizing a team-building event requires clear objectives, which can be as follows:

• Motivate your teams.
• Congratulate employees on their performance.
• Strengthen links between different hierarchies of employees and business units within an organization.
• Encourage the sharing of thoughts and ideas to create a new project.
• Invite employees to enjoy a moment of relaxation and conviviality outside a traditional professional setting.

Depending on the objectives of a corporate seminar, the choice of location and activities will result in a detailed program over one or more days.

Numerous event providers and professional event organizers offer seminar rooms for hire, with tailor-made services such as catering, logistics and even ideas for team-building activities.

OUR TIPS FOR ORGANIZING AN ORIGINAL BUSINESS EVENT

To make a lasting impression and organize a professional event that reflects your company’s image and values, the choice of venue and program elements can be turned towards the unusual… Unusual seminar rooms, unexpected activities, or even culinary discoveries: call on the professionals who will turn your ideas into the foundations of a successful event.

Don’t hesitate to go off the beaten track by proposing an activity that will remain a secret until the big day: renting a room or an unusual location to surprise your employees and encourage relaxation and escape.

CALL ON A PROFESSIONAL FOR ORGANIZATION FROM A TO Z

As anorganizer of small and large-scaleprofessionalevents, Lille Grand Palais can take charge of an event project from A to Z!

From the operational set-up of your event, to the more technical stages such as the design and layout of the stands at your trade show, our events experts are there to listen to your needs.

Assisting companies inorganizing seminars, training courses and other events, we also offer spaces for rent : meeting rooms in the heart of Lille, exhibition halls and committee rooms that can be custom-designed for your professional events.