Evenings, cocktails

A corporate cocktail party is a more formal event than a simple reception. It usually takes place at a key moment in the company’s life, to mark a special event: anniversary, acquisition, product launch… A company cocktail, like any internal communication operation, always has a specific objective. It’s often a way of bonding with your best customers, service providers or employees, by offering them an exceptional moment. It also enhances the company’s image, as the prestige of the event will reflect on the company and its management. That’s why it has to be perfectly organized, since a company can count on it to attract new contacts and opportunities. A cocktail party always consists of a hot or cold buffet, with drinks served: alcohol, champagne, soft drinks, etc. It may be followed or preceded by a show, a seminar, a congress or a commission.

Because of its festive and upscale nature, a corporate cocktail party is always held at a chosen venue. Planned for a specific target audience, such as employees or business partners, its theme must match the tastes and interests of these audiences. A cocktail party designed to bring together employees and their families can be held in the halls of an amusement park to be privatized, in an entertainment venue, or why not in a sports center. All ideas are possible, as long as the venues offer rooms with capacities and configurations that lend themselves to the organization of the event. Companies operating in the arts and entertainment sector are keen to pamper their audiences with cocktails in surprising, majestic or scathing venues! In Lille, for example, a host of rooftops, barges and prestigious hotels offer spaces for glamorous cocktail parties. Think also of unusual places with rooms for corporate cocktail parties: art galleries, intimate lounge bars, refurbished cellars, or why not, an outdoor tent or dome for your summer cocktails.